Market Opportunities
Liberia and the broader Mano River Union region (Liberia, Sierra Leone, Guinea – a combined population over 25 million – plus neighboring markets and diaspora) present a ripe opportunity for digital media growth, having a young and growing population hungry for digital content but historically underserved in local content availability. Internet access (especially mobile phones) is rising. Yet, aside from YouTube and a few international players, there’s a gap for a platform that truly understands local preferences and constraints and favors the promotion of local talents. Bold Dimensions fills that gap by offering culturally relevant content at price points and formats tailored to the local reality. By being first to market in Liberia, we are building brand loyalty and local content rights moats. As we grow, our deep local roots combined with tech scalability will position us firmly against any new entrants.
Rising Internet Penetration
Rising Internet Penetration Internet access in Liberia is expanding rapidly. As of early 2025, roughly 1.84 million Liberians (32% of the population) are online – up from just 19% in 2019.
Local Content Demand
Liberian audiences crave authentic local stories and live events that global platforms rarely provide.
Adoption of Video On Demand (VOD)
Rising Internet Penetration The shift from linear TV to on-demand streaming is accelerating, thanks to widespread mobile phone use. In West Africa, affordable Android smartphones and expanding 4G networks have put internet video in the hands of the masses.
Ad-Supported Freemium Model (AVOD)
Given Liberia’s low GDP per capita, pure subscription models struggle – many consumers cannot afford monthly fees.
Diaspora Homeland Connection
The Liberian diaspora – spread across the U.S., Europe, and West Africa, remain deeply interested in content from home.
Localized-Educational and Youth Programming
A particularly underserved niche is educational content for children and young adults.
Bold Dimensions will pursue partnerships and collaborations with key players in the media industry.
Partnerships with major telecommunications service providers to zero-rate our content and to bundle services with their data plans.
Agreements with local and regional film industry groups, independent creators, and music labels to stream local and regional content.
Collaborating with the religious community to expand their reach to new audiences through streaming.
Collaboration with schools, universities, and NGOs for educational programming.
Partnerships with CDNs to ensure a smooth streaming experience.
